Tietosuojakäytäntö
PRIVACY POLICY
Last updated: September 5, 2026
This Privacy Policy describes how Sari Helsinki (hereinafter referred to as the “Website,” “we,” “us,” or “our”) collects, uses, and discloses your personal data when you visit or use our services, make a purchase on sarihelsinki.fi (the “Website”), or otherwise communicate with us in connection with the Website (collectively, the “Services”).
For the purposes of this Policy, “you” and “your” refer to the user of the Services, whether as a customer, visitor, or any other person whose data is collected in accordance with this Policy.
We recommend that you read this Privacy Policy carefully.
Changes to this Privacy Policy
This Policy may be updated periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. We will publish the updated version on the Website, update the “Last updated” date, and comply with applicable legal requirements.
Collection and Use of Personal Data
To provide our Services, we collect personal data from various sources, as described below. The information collected may vary depending on how you interact with us.
In addition to the uses described below, we may use your data to communicate with you, provide and improve the Services, comply with legal obligations, enforce our Terms of Service, and protect our rights, your rights, and the rights of third parties.
Personal Data We Collect
1. Data You Provide Directly to Us:
- Contact details: name, address, telephone number, and email address.
- Order information: shipping and billing address, payment confirmation, email address, and telephone number.
- Account information: username, password, and security questions.
- Customer support: any information you provide to us in communications.
Certain features of the Services require you to provide this information. You may choose not to provide it, but doing so may limit your access to certain features.
2. Data We Collect Automatically:
We may automatically collect certain information through cookies, pixels, or other similar technologies (“Cookies”), such as device type, browser, IP address, network information, website activity, and other usage data.
3. Data from Third Parties:
We may also receive information from third parties such as:
- Shopify, which supports our Website.
- Payment processors, to complete transactions.
- Technology partners for analytics, tracking, and advertising.
All such information is processed in accordance with this Policy.
Use of Your Personal Data
- Providing Services and Products: We use your data to manage orders, process payments, create and manage accounts, coordinate shipping, facilitate returns, and perform other related activities. Shopify may link your account to other services if you choose to do so.
- Marketing and Advertising: We use your data for promotional purposes, such as sending emails or SMS messages or displaying advertisements. In the EEA, this activity is based on our legitimate interests under Article 6(1)(f) of the GDPR.
- Security and Fraud Prevention: We use your data to prevent fraudulent activity. You are responsible for keeping your account credentials secure. If you suspect that your account has been compromised, please contact us. This purpose is also based on our legitimate interests.
- Service Improvement and Communications: We use your data for customer support, analysis, and improvement of our Services, also on the basis of our legitimate interests.
Cookies
We use cookies to operate and improve the Website, remember preferences, generate statistics, and personalize advertising.
You can review the cookies used on the Shopify platform. You may configure your browser to block or delete cookies, although doing so may affect the functionality of the Website.
Disclosure of Your Personal Data
We may share your data with:
- Service providers, including IT, payment, logistics, and customer support providers.
- Marketing partners and affiliates.
- Social media platforms if you use their widgets.
- Companies within the same corporate group.
- Third parties in connection with mergers, acquisitions, or legal compliance.
We do not share or use sensitive data without your consent.
Third-Party Websites and Links
This Website may contain links to third-party websites. We are not responsible for their privacy policies. We recommend reviewing their terms and policies before interacting with them.
Minors
Our Services are not intended for minors. We do not knowingly collect personal data from minors.
If you are the parent or legal guardian of a minor who has provided us with personal data, please contact us to request its deletion.
Data Security and Retention
No system is 100% secure. Avoid sending sensitive information through unsecured channels.
We retain your data for as long as necessary to provide the Services, manage accounts, comply with legal obligations, resolve disputes, or enforce contracts.
Your Rights
Depending on your country of residence, you may have the following rights:
- Access to your personal data.
- Deletion of your personal data.
- Correction of inaccurate data.
- Portability of your data.
- Objection to the use of your data for advertising.
- Restriction of processing.
- Withdrawal of consent.
- The right to lodge a complaint or appeal decisions.
We may request identity verification before processing your request.
Complaints
If you have any questions or complaints regarding the use of your personal data, please contact us.
You may also contact your local data protection authority.
International Users
We may transfer your personal data outside your country of residence.
When transferring data from Europe, we use recognized legal mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent arrangements.
Contact Information
Email: info@sarihelsinki.fi
SINCE 1994
OUR STORY
A passion for fashion. One woman. More than 30 years by your side.
It all started with Sari.
Long before she opened the doors of her own store, Sari had a passion for beautiful clothing, timeless designs, and the little details that could make a woman feel truly special.
For Sari, fashion was never simply about clothes. It was about the women wearing them.
THE BEGINNINGS
HELSINKI, BEFORE 1994
Before opening her own store, Sari spent years developing her eye for clothing and discovering what she truly wanted to offer women.
She learned to understand fabrics, appreciate craftsmanship, and recognise the difference between something made simply to follow a trend and something a woman could love wearing for years.
Little by little, a dream began to take shape: a store of her own.
A place where women could find beautiful, carefully selected pieces and, above all, receive the kind of personal attention Sari believed shopping should always have.
1994
THE DAY WE OPENED OUR DOORS
A small shop in the heart of Helsinki. Freshly painted walls, empty clothes rails waiting to be filled, and a dream that had been years in the making.
In 1994, Sari turned the key for the very first time and opened the doors of Sari Helsinki.
There was no big launch or grand celebration. Just Sari, her carefully selected pieces, and the hope that women would walk through the door and find something they truly loved.
One customer became ten. Ten became hundreds. And before we knew it, that little shop had become part of the lives of women from across Finland.
OUR WAY OF DOING THINGS
CURATION, NOT COLLECTION
Every piece that entered our store was chosen with care.
For Sari, it was never about following every new trend or filling the rails with as many clothes as possible. It was about finding pieces she genuinely believed women would love to wear.
Timeless designs. Comfortable fabrics. Beautiful details.
Clothes made not just for one season, but for real life — for ordinary Tuesdays, important dinners, family celebrations, cold Helsinki mornings and all the little moments in between.
We chose what we believed would last — in your wardrobe and in your memories.
ARE THE HEART OF SARI HELSINKI
For more than 30 years, thousands of women have walked through our doors and become part of our story.
Some were searching for the perfect dress for a special occasion. Others needed a warm coat for another Finnish winter, something beautiful for a family celebration, or simply a piece that made an ordinary day feel a little more special.
Some of you visited us once. Others came back year after year. And some eventually brought your daughters, and even your granddaughters, through the same doors.
Every one of you became a small part of Sari Helsinki.
Without you, none of these 30 wonderful years would have been possible.
2026
A NEW CHAPTER
After more than 30 years devoted to the store, Sari began to realise that there was something she could never get back: time.
Time with her family. Time with her daughter. Time with her granddaughters.
For decades, the store had been one of the greatest joys of her life. But as the years passed, Sari felt it was finally time to slow down and dedicate more of herself to the people she loves most.
And so, after many conversations and many memories, she made one of the most difficult decisions of her life.
It was time to close Sari Helsinki.
FROM THE BOTTOM OF OUR HEART
THANK YOU FOR MORE THAN 30 WONDERFUL YEARS
If you ever walked through the doors of Sari Helsinki, thank you.
If you bought a dress for an important day, a coat that accompanied you through countless Finnish winters, or simply something beautiful that made you smile, thank you.
If you recommended our little store to a friend, came back year after year, or simply stopped by to say hello, thank you.
And if you are only discovering Sari Helsinki today, while there is still time to take home one of our final pieces, then welcome.
You are still part of our story.
Every remaining piece represents a small part of these more than 30 years.
Wear it. Love it. Make your own memories in it.
From the bottom of my heart, thank you for everything.
With love,
Sari & the Sari Helsinki family
